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Alexa Rank is a global ranking system that ranks millions of websites in order of popularity. This is calculated by looking at the average daily unique visitor estimated during the last 3 months and the number of page views for a site.Since rank is a relative measure, you would like to check alexa rank data of your competitors, and then see where you stand. Usually a lot of people consider ratings of 1 million or less to be good. HARO popular media launch site requires sites with Alexa rank of 1 million or less