How to Track Your Website’s Search Engine Rankings

Tracking your website’s search engine rankings is an important step in monitoring your search engine optimization (SEO) efforts. It allows you to see how your website is performing in search engine results pages (SERPs) and make adjustments as needed. Here are a few ways to track your website’s search engine rankings:

Tools to track website’s search engine rankings

There are many rank tracking tools available that can help you track your website’s rankings. These tools allow you to enter your website’s URL and target keywords and will then provide you with data on where your website ranks for those keywords in various search engines. Some popular rank tracking tools include SEMrush, Ahrefs, and Moz.

Google Search Console

Google Search Console is a free tool that shows you how your website is performing in Google search results. It provides data on your website’s click-through rate, impressions, and average position for specific keywords. This can be useful for tracking your website’s search engine rankings over time.

Manual Search

You can also manually check your website’s search engine rankings by searching for your target keywords in search engines such as Google and Bing. This can give you a general idea of where your website ranks for specific keywords.

Browser Extension

There are several browser extensions that can help you track your website’s rankings, like SEOquake, SEO SERP Workbench and MozBar. These extensions can help you quickly check your website’s rankings for specific keywords, and also provide other important SEO metrics.

It’s important to note that search engine rankings can fluctuate frequently and may not always be an accurate representation of your website’s performance. It’s important to track your rankings over time and to use multiple methods to get a better understanding of your website’s performance in search results.